There are multiple ways in which media can exercise power over citizens, some of these ways are mentioned/explained below:
Point 1- Even though the feminist media theory is always changing and varying, there is a general agreement that the average media text represents the male point of view as the 'norm' and therefore female views are seen as 'other'.
Point 2- A Marxist would say that whoever has control over the media, has the power to create a false consciousness. This is where a belief in ideas and values as truths when in fact they are constructed ideologies which support the power base.
Point 3- Even though a democracy would mean that people are entitled to a free media, with an open , access and impartial information flow without gate keeping, it is actually rarely found in practice due to media ownership etc.
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