Research- Youth Subcultures and Death of the Music Press

After having read the two articles linked down below, there are five vital points that I have noticed about change in the media over the recent years.

Point 1- The consumption of print music media has experienced and is still currently experiencing a decline.

Point 2- During the 1950's to the 1990's music choice was more of a lifestyle, rather than, the overlooked yet integral consumption that it is today.

Point 3- There are various theories that provide explanations for this change, such as;
The increase in affordability of clothes means that buying a certain style of clothes is much easier and less of a commitment than it used to be, reflecting on the teenagers' willingness to wholeheartedly follow a music genre/theme and therefore are less likely of buying printed music media.

Teenagers no longer feel the need to rebel by the means of clothing or ritual, as they are simply contented with the entertainment that is on offer.

Teenagers are preoccupied, worrying about their financial future.

It is now more appealing for teenagers to create an identity online than to the outside world; meaning that the consumption of printed media, clothing and accessories that represent one's identity has fallen.

The internet also allows teenagers to be updated 24/7 rather than the weekly printed magazines which is much less limited and more expensive.

Point 4- The invention of the internet has created a dramatic effect on the way in which music is produced, distributed and sold, for a song can now just simply be posted and shared on social media and can be sold on platforms such as iTunes. This results in a much less immersive and dedicated experience by the consumer. In addition, the internet has caused the once very distinctive subcultures to dissipate and merge into one eclectic demographic.
The internet also, 'spawns brief microcosmic' trends- adjacent to the 'mass movements' caused by the previous music media.

Point 5- The idea that creativity and fearlessness that were once ablaze during the 1950's to the 1990's has now been dimmed and that the younger population are becoming older and older before they become independent.

Youth subculture 
Death of the music press