In order to summarise the large detailed amounts of information that I obtained after reading the first chapter of this book, I think it would be a good idea to use the title for this chapter, even though all of the points are very tightly intertwined with each other.
Point 1 (Why is it important to study media?)- It is important to for media studies to exist as an academic subject for not only has the media become a much more integral part of western culture, it is also reached the point that it is creating and forging the views and conventions of society today. Therefore in order for the coming and current generations to 'arm themselves' against the forces of the media, 'achieve a higher order of media literacy', and to 'get on top of new digital technologies', it is crucial for students to study media.
Point 2 (What is Media Studies?)- Media Studies can be both macro and micro in terms of the topics that students are educated about. For example, media teaches how to analyse all different types of texts whether it be printed. digital or moving pictures, and the effects that the media has on the consumer and how both the production and consummation of media has changed dramatically over time. On the other hand, media studies can also zoom in on more micro topics such as TV dramas, videogames and music magazines and how certain conventions and styles are formed and used for an effect.
Point 3 (How can media be studied?)- Learners can be given pieces of texts to deconstruct and analyse how the media is used. In addition, they can be taught how to create their own pieces of texts whether it be a short film or magazine.
Point 4 (Who are the media?)- Even though media was once owned by persons of high power, it has now become something that is created by the average consumer, (who are now becoming prosumers), via social networking sites such as Instagram, Twitter and Facebook; particularly in the western world. However, in other parts of the globe, communist countries like China, the media is heavily owned and censored by the government.
Point 5 (Theories of the media)- Theorists of media suggest that not only can it be used to study the way in which people think and cultures, but can also be a huge influence on these areas.
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