Production- Double Page Back Story

Artist Back Story
Name (real name or adopted stage name) General connotations of this name	Queen of Hearts- love, games, Alice in Wonderland, power, spoilt, somewhat selfish
Point of their career	Relatively new but nonetheless successful artist. Teamed up with producers such as Dan Auerbach Label- Polydor Winner of British female solo artist award
Purpose of DPS What is it about?	The DPS is to advertise the release of her new album and she reveals the subject of her album, a lover/new fling. Confirms rumours of her dating lead singer Dan Smith of Bastille. Met while being a support act on one of his recent tours
Audience positioning	The DPS aims for the audience to be in awe of the artist and respect/ come to like her if they didn’t already do so. As coming from a similar middle-class background with restrictions from her parents, she would have had to make it her own way into the music industry and because of this, other the middle-class audience would make a connection to her seeing as she has a similar background however they will aspire to be here due to her current position/success.
What are you encouraging them to do?	Go see the artist on tour/ buy her album/ buy her merchandise
Representation	Gender and sexuality- coming from a conservative and old fashioned background, she was not allowed to explore her sexuality in her teen years unlike her surrounding friends who had much more relaxed upbringings. (However she doesn’t see this in a negative or positive way). So upon discovering artists like Florence and The Machine, Lana Del Ray and Marina and the Diamonds, she was able to explore and learn about her sexuality and what it meant to be a woman through their music. She is not depicted in the magazine through the male gaze emphasising her feministic qualities and her belief of equality. She wants to be a good role model for other people her age and younger saying that you don’t have to have the perfect body/ fit into society’s standard of beauty, instead, one’s creativity and mind is the most attractive and beautiful thing anyone can have. Ethnicity- White woman, not ethnically diverse. This follows the codes and conventions of the alternative pop genre that most artists are white males or females, strengthening the genre/ brand identity of the magazine. Disability- no visible disabilities however she did suffer from anxiety when she was younger and music was her way to get by. Class- comes from a middle working class; father was a doctor and mother was a housewife. She was taught to be conservative and she thinks in a way it was a good thing because without this she would have never really been interested in the artists that moulded and shaped her into the musician she is today. However, she wants to teach teenagers and young adults that there is nothing wrong with exploring the path to adulthood and if anything encourages it in the most playful but dark way through her unique style of music.
Songs/albums	Wonderland, Off With The Head, secrets and lies, forbidden pleasure, joker etc.

In order to create a piece of text that flows seamlessly, I made sure that this backstory would have lexical cohesion and that it would have an appropriate semantic field so that it would fit into the house style of my magazine and gratify the target audience’s expectations of an alternative pop music magazine.

A lexicon of words are groups of words that are associated with a topic. Therefore cohesion is the grammatical and lexical linking within a text or sentence that holds a text together and gives it meaning.